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Finding the perfect gown


Alison Hargreaves Guides for Brides Bio
Alison Hargreaves Updated:
4th of July 2022

This is your chance to receive the full “Trinny and Susannah” treatment. Most of us don’t regularly wear full length ivory dresses, so you can’t be expected to know what might suit you. Take plenty of advice from the professionals and try on a range of styles. Your dress designer, or boutique assistant, will be able to advise you on the best type of gown to suit your body shape, your personality and the style of the wedding.

Although most brides tend to take along a friend that they trust to be totally honest about how a dress looks (particularly from that crucial back view), the assistant should, if asked, be prepared to give a really honest opinion even if it might cause offence!

Look through magazines for inspiration, and take along any drawings or photographs to enable you to show the assistant what you are looking for. She should be able to find something similar and aid you in your quest for your dream dress.

Always make an appointment if you are wanting to try on gowns. The boutique assistants will want to give you their full attention, to help you in and out of dresses and offer advice on the fit, which they are unable to do in a busy changing room. Saturdays are usually the busiest days, and you may find that you need to make your appointment well in advance.

Tradition says that the bride should never make her own dress as it was feared it would bring bad luck, however, if you feel ‘daring’ an inspirational visual resource featuring more than 250 gowns, “Wedding Dresses a Design Source” (from the same publishers of the well established “Wedding Cakes a Design Source”) is a good starting point. It is available at WHSmith, Sainsbury’s and newsagents at £4.99.
A white wedding dress used to be a sign of innocence and virginity, but these days white wedding dresses tend to be associated with a profound, pure intention to honour the marriage vows and be true to your husband.  Wearing white portrays that you are making this pledge and determined to keep it.

Alison Hargreaves Guides for Brides Bio

About the author


Alison Hargreaves

Alison has been advising brides, grooms and bridesmaids for more than 25 years. She has an unrivalled knowledge of the British wedding industry and frequently appears on podcasts and expert panels. She regularly attends international wedding conferences to keep the UK at the forefront of wedding planning trends.

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