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Advice from the BIPP

Advice from the BIPP


John Maddaford
John Maddaford Updated:
25th of July 2022

There are so many photographers around, even talented friends and family, you’d think finding your wedding photographer would be easy. With a few simple ground rules, you’ll find that narrowing down that list gets a lot easier.

The British Institute of Professional Photography (BIPP) is the leading qualifying and governing photographic
body in the UK. We’re a not-for-profit organisation that believes education, qualifications and professional
development lead to professional photographers. BIPP qualifications are recognised across the world as a
benchmark of excellence and members of BIPP are bound by a strict code of conduct. We have a network of over 3,500 photographers around the world and we know what makes a good photographer

  • Think carefully before entrusting your photos to a friend or family member. What happens if something goes wrong – will it destroy the friendship, or would you be able to forgive them?
  • Recommendations are the best starting point. Can any friends or family recommend their photographer?
  • Is the photographer professionally qualified? Look for the letters LBIPP, ABIPP or FBIPP after the photographer's name. Each level reflects an increasing level of experience, skill and achievement.
  • What style of photographs are you looking for?  For example, would you prefer a more relaxed reportage style or a more formal approach or a mixture?
  • Meet two or three photographers and make no decisions at the meetings. Hard sell tactics should not work!
  • Do you like the photographer's work?
  • Do you like the photographer? They will be sharing one of the most important days of your life and you’ll naturally respond better to someone you like.
  • Does the photographer have Professional Indemnity insurance cover?
  • Take time to discuss your requirements. Ensure you receive written terms and conditions of business before parting with any money. Ask the photographer if any cancellation charges apply.
  • Consider having a pre-wedding photo shoot. This gives you and your photographer a chance to get to know each other a bit better and you will feel more prepared for the big day!
  • Check that the photographer you meet will be the same one who does the work on the day.
  • Discuss what happens after your wedding. Timescales, presentations etc.

Remember - the key to great photos is great communication with your photographer before the wedding.

Looking for excellent photographers in your area?
John Maddaford

About the author


John Maddaford

With 15 years experience at Guides for Brides, John has many clients that are photographers and videographers. He is the best person to contact if you are looking for recommendations.

Contact John for suppliers near you

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