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6 handy tips for buying a diamond

6 handy tips for buying a diamond


Alison Hargreaves
Alison Hargreaves Updated:
8th of March 2023

An engagement ring is one of the most important and expensive purchases you'll make, so it's important to know your stuff. Buying a diamond can seem complicated, so we've put together our top tips for making the best purchase possible...

Just engaged | Wedding Planning Tips | Guides for Brides

1. Learn about diamonds

Your first step when buying a diamond should be to do your research. This can save you time and stop you overspending later down the line due to ignorance. A lot of the time, people focus on carat weight and ignore the other 3 characteristics of a diamond. There are plenty of articles and information on the so-called 4 Cs of a diamond, which are the major factors influencing the quality and price of a diamond. Doing even a quick bit of research will help you when you visit your wedding jeweller. 

2. Know what your partner likes

Before you start looking at styles, it helps to know what your partner actually likes when it comes to diamonds. If she's likely to want a larger diamond, go for a ring with a larger carat weight, bearing in mind that you may have to compromise in terms of colour, cut or clarity in order to avoid going over budget. If she likes the brilliance of a diamond and doesn’t mind the size, choose one with excellent cut and clarity. Knowing this will give you a better idea of what diamonds will suit her taste as well as your budget.

3. Do a price research

With this information to hand, do some price research. Based on your list, you should have a rough estimate of the market price of the diamond you are looking for. If the prices are consistently out of your budget, try going for a grade lower than your expectation and you may eventually find one that suits you well.

4. Do some background research on the jeweller

Before actually buying a diamond, do some research about the jeweller as well. Ask around for recommendations, or check online reviews. Give the jewellery store a call, talk to their staff and decide for yourself if you are comfortable with the store. If it's an online retailer, you can ask in forums, check their social media and read as many reviews as possible.

5. Always ask for a money back guarantee

There are risks in every form of transaction, including buying diamonds. Protect yourself and minimise any risks by making sure that the shop has supplied you with the complete details about their return policy. It should include information about the validity period, what to do if you wish to return your purchase and their address.

6. Choose jewellers who provide grading reports

Certified diamonds will come with a grading report by reputable gemology organizations such as GIA or AGS. Some online jewellery stores certify their diamonds by in-house gemologists and they may be using different grading standards from GIA or AGS. Others may not provide grading reports at all. We always recommend choosing a jeweller with external grading reports for peace of mind. 

Now you feel more confident about buying a diamond, find the perfect jeweller here.

Ready to put a ring on it?
Alison Hargreaves

About the author


Alison Hargreaves

As the founder of Guides for Brides, Beyond Weddings, Pride Guide and other online directories, Alison is an unrivalled, expert voice in the wedding industry. If you are looking for recommendations or advice on your wedding jewellery, she is the person to get in touch with.

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