Swagger & Swoon

About Swagger & Swoon

Swagger & Swoon is about dressing the groom and his merry men, and making it a hassle-free and truly pleasurable experience. Our speciality is matching the groomswear to the bridesmaids dresses, and our colour matching service is unique in the UK.

Thousands of happy couples rely on Swagger & Swoon every year, and our ties, cravats and matching pocket squares have adorned weddings around the world for over a decade, resulting in us winning Best Groomswear in the UK Wedding Awards in 2016 and 2017.

Our speciality is matching the groomswear to the bridesmaids dresses, and our colour matching service is unique in the UK.

Our products have appeared in Wedding Magazine, Brides, You & Your Wedding, Inspired Bride, Wedding Ideas, Cosmopolitan Bride and numerous wedding blogs, and our customers consistently rate us 5* in independent customer surveys.

Sorting the grooms ties may not be as glitzy as buying the wedding dress, but we try to get close, and we love it!

The last word is probably best left to one of our customers, Georgia, who left this review recently:

"We wanted to order ties for our wedding that matched our bridesmaid dresses. Hannah at Swagger & Swoon was so helpful - I sent her a picture and she sent us some swatches and then sorted the ties for us straight away. A couple of days later they arrived and are perfect! We also received a KitKat in the post ("have a break, because wedding planning can be stressful"). All in all Swagger & Swoon were a pleasure to deal with and made things really easy - if every company was like this, planning a wedding would be a picnic!"