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Shades of White

Award winning bridal boutique in Cambridgeshire

Cambridgeshire, St. Ives

£1,200 - £2,500

347 reviews

Designer bridal gowns

Sizes from 8 - 32

Bridesmaids

In house alteration service

Bridal jewellery / accessories

Tiaras & veils

Prices & Key Facts

Prices

Price Band: ££ - £££

Typical Price: £1,500

Price Range: £1,200 - £2,500

About Shades of White

A modern Bridal Boutique which exudes luxury. Shades of White Riverside Boutique is spacious and light, whilst providing a warm and welcoming serene aesthetic. Designed with our brides in mind, because I firmly believe that beautiful relaxing surroundings inspire women to feel good. Oozing luxury, with flawless lighting oversized mirrors, plush seating and copious floor space, I have created a Bridal Heaven that is second to none in Cambridgeshire.

Each private appointment has sole use of the Boutique, where you can relax in our stunning Bridal Lounge, knowing that your chosen loved ones can sit back, relax and be ready to enjoy your Wedding Dress journey.
Shades of white offers all Brides a fully immersive personalised bridal experience because their bridal consultant is the proud owner of Shades of White – Jo. Providing a Wedding Dress Journey that every single bride deserves, her mission is to make all brides feel ‘heard’, ‘safe in their decisions’ and fully supported.
WHY SHADES
At Shades of White, it is all about you – The Bride. You are the most important individual, and it is my mission to make you feel this way. You will often hear me saying ‘your bride tribe are your backing singers – you’re the main event’. Empowering you to feel confident in your decisions and giving you the very best Bridal Experience possible. I am honoured to be part of your Wedding Dress Journey and your trusted Bridal Boutique. From the moment you enter the Boutique until your Wedding Day Shades is here for you. Shades of White carries a variety of award winning designers for you to choose from including Maggie Sottero, Rebeca Ingram, Mila Novias, Luna Nova and Maddison James, and a create your own gown Bridesmaids Collection by Motee Maids. Your Bridal looked is complimented with an array of accessories including Veils, Combs, and Tiara's.

The Details

Designers

Justin Alexander

Madison James

Maggie Sottero

Rebecca Ingram

Services

Alterations

Bridesmaids

Dry Cleaning

Tiaras & Veils

Wedding Dresses

Contact & Location

Shades of White

4-5 Manor Mews, Bridge Street, St. Ives, PE27 5UW, Cambridgeshire, United Kingdom

FAQs

Yes. You can book your appointment via our website or just simply call the Boutique. Booking an appointment allows you time to research what you want from your gown, make sure your guests can join you and see what Shades can offer you. We do not charge for our appointments.

Your Bridal Appointment will last up to 2 hours, don’t worry about bringing refreshments with you as these will be offered throughout. At your appointment you and your guests will be shown into your private Bridal Lounge. Your bridal consultant will take you through our entire collection of Bridal Gowns and learn more about you and you’re Wedding. Together we will make your initial selection of gowns and then we will have fun finding your perfect gown.

Our appointments are always VIP and always free

When you are ready; to fall in love and purchase your Wedding Dress we will be here for you. As a guide we recommended that 18 months to 12 months prior to your Wedding Date is a good time to start. We have brides who have purchase their Wedding Dresses 2 years prior to their Wedding and Brides who have purchased their Wedding Dress 6 months before. Allowing 12-18 months takes away any pressure and allows you to make clear decisions.

Our sizes range from UK8 – UK 28, with our average sample gown being a UK14-16. All our gown sizes are clearly displayed on our website. Shades of White has been helping brides find their dream gowns for over 10years, we believe that we have built a collection that everyone will love. Bridal Gown sizes differ greatly from the high street, so do not be put off if bridal gown size is totally different to your normal size – it’s just a number in your Wedding Dress.

Shades has 2 beautiful spacious bridal lounges, with enough space for you to comfortably invite 4 loved ones to join you in your Wedding Dress Journey. Being parents and grandparents ourselves we love children, but we also know how great it is to spend a little ‘me’ time too. Ivory Gowns, sharp pins and big decisions never really sit well with children, so we kindly ask where possible that you refrain from bringing children. We have a no pram policy in our Bridal Lounges.

We are proud to say we stock the Motee Maid Bridesmaids collections. Customisable made to order bridesmaids dresses, where you have a choice of delicate hand embellishments, elegant silhouettes, luxurious fabrics and a unique mix and match shades

Our Gowns are made to order not to measure. Measurements are taken to ascertain a standard size for you to order. Your Wedding Dress will require alterations to make it a perfect fit to your body. Your alteration fitting appointments will start 10 weeks before your Wedding Date. Your alterations are a separate charge from your Wedding Dress. You are under no obligations to use our seamstress service and are free to have your Wedding Dress altered anywhere you choose.

Our Wedding Dress's range from £1,200 - £2,800. Once you have made the decision to ‘Say Yes to the Dress’ we require a 50% deposit, the remaining balance is due within 2 weeks of your Wedding Dress arriving at Shades.

Our Sustainability Commitments

WE ARE PLANTING A ‘SHADY FOREST’ Shades of White, is a brand with integrity, responsibility and a growing passion for sustainability. When you ‘Say Yes’ to your Dress, a tree is planted in your name. We have partnered with Every #shadylady will receive a certificate ‘When we plant a tree, you also help feed the earth’

Customer Reviews

347 reviews

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