Running a wedding competition with Guides for Brides
For a quick-win marketing boost, a well-placed competition can be just what your wedding business needs. Here at Guides for Brides, we help our advertisers gain both exposure and sales leads with targeted, relevant competitions. Here’s what you need to know…
Why wedding competitions work
Competitions are a great way to promote your business to over 250,000 potential customers, through our website, social media and direct via targeted emails. A benefit to wedding competitions is the specific nature of the entrants: you know that they are genuinely interested in your product or service. This means that a follow-up email, ideally offering a discount code or offer to all entrants, will have a very high conversion rate.
How you can get involved
We run at least one wedding competition each month, which enables your business to promote a new service or product to our couples, or to boost your enquiries during a slower period. For advertisers, we don’t charge a fee; it’s simply part of the service we offer.
Your competition must genuinely be giving something away, so consider the prize a marketing cost. However, you may find you more than cover that cost if you can offer optional upgrades. The better the prize, the more publicity we can offer you, as the competition is relevant to more couples. As a result, you will receive more entries and more data. The prize can be one big prize, such as a weekend away or free venue hire, or several smaller prizes such as product samples.
Relevant leads for your direct marketing
In addition to great instant publicity for your new product or service, we supply competition sponsors with the contact details of all those who consent, which is typically more than 50% of entrants. This is a fully GDPR-compliant process, and allows you to greatly expand your marketing list with relevant customer data.
All competitions are marketed on our Competitions page, Facebook, Instagram, Twitter and our monthly brides newsletter. You can see examples of previous successful venue competitions and product competitions here.
If you want to run a competition with Guides for Brides, get in touch today. Call the marketing team on 01235 770078 or email email@example.com.