Promoting your business
There are lots of different ways to promote your business, whether it be paper, online or face-to-face. This section provides information on which format is right for you and how to ensure it is successful?
Marketing your wedding business in 2020
Where to start, and how to get it right. When a couple starts to plan a wedding, you’ve got to remember, they’re probably not professional wedding planners. It’s also most likely it’s their first time doing so. And what’s the first thing we all do in unfamiliar waters? Default […]
Read more What are the Google E-A-T updates, and do they affect you?
We all know that Google is constantly updating its algorithms, to help promote websites that its users will find genuinely useful, and weed out spammy content. Often these behind-the-scenes changes can go unnoticed, but occasionally an update can have a more pronounced effect on websites. Recently, an update referred […]
Read more How to use structured data to improve your SEO
Implementing structured data can be an intimidating and in-depth task, but luckily SEO strategist Adam Šapić, working with The Wedding Insurance Group, is here to give you step-by-step instructions.
Read more SEO Competition: Win a Structured Data Prize
It’s not often we run a competition for wedding businesses, but this is an opportunity you can’t miss. The Wedding Insurance Group is giving you the chance to win a fabulous SEO prize. Their experienced digital marketing strategist will create structured data for the lucky winner’s website!
Read more How to use Google My Business effectively
While you’re no doubt aware of the importance of improving your Google ranking, you may not know that Google My Business can provide your business with a feature-rich listing to put you above your competitors. Here’s how to use Google My Business to effectively market your business and improve […]
Read more 5 things to consider when marketing to same-sex couples
Since same-sex marriages were legalised in the UK in 2014, the market for same-sex weddings has been steadily growing, rising from just 1,409 in 2014 to over 7,000 in 2016. With these ever-increasing numbers and more focus than ever before on inclusivity, the LGBTQ+ community is a market that […]
Read more How 360° photography can help wedding venues
These days, it’s key to ensure that your wedding venue has all the tools possible to help get a marketing edge on the competition. We spoke to Nick Powell of Nick Powell Photography about how 360° photography can help marketing your wedding venue…
Read more New updates to the Guides for Brides Business Hub
We’ve recently given our Business Hub a new makeover to make it easier, cleaner and more intuitive for businesses to use. You’ll be able to see all your latest stats up front, as well as respond to reviews directly, upgrade your advert and download tools for your own website. […]
Read more What a wedding business learned after their first year of trading
It’s often said that the first year of a new business is the hardest, and this is particularly true of the competitive wedding industry. However, learning from your peers can be a great way to ensure that your business stays afloat. Adam Šapić from the Wedding Insurance Group talks […]
Read more How to use Instagram Stories to promote your business
You may already have the hang of your business Instagram feed, but if you’re not utilising Instagram’s Stories feature, then you could be missing out! Here’s why we think you should be using Instagram Stories as part of your marketing strategy in 2019, and how to start…
Read more BrideLux Symposium and Engage! Summit – in London for 2019
This October, London will be hosting two prestigious events over 5 incredible days. Far more than just a conference, each event is intended to fully immerse the delegates in a wedding planning experience of a lifetime. This really is a brilliant time to head into London, as it’s the […]
Read more An introduction to trademark registering and copyright permissions
When it comes to setting up a business, especially in the wedding industry, ensuring that you’re abiding by copyright and trademark laws is key. From the moment you register a new business name, it’s important to know the rules. Adam from the Wedding Insurance Group discusses protecting intellectual property […]
Read more Cashback, discounts and free gifts: ideas for your special offer
The Guides for Brides Booking Bonus rewards scheme is now live and already going down a storm with savvy brides. To make the most of the scheme and increase your relevant enquiries, we always recommend offering something unique to help you stand out. Here are some suggestions, and why […]
Read more 10 reasons why a bride might be ghosting you
While for most businesses, it’s a given that not all enquiries will lead to a booking, it can be frustrating to put time and energy into following up with a bride only to get no response at all. This is particularly irritating when a bride seems to be making […]
Read more The True Cost of Weddings in the UK
In the first extensive study of the UK wedding industry, involving over 18,000 couples getting married throughout 2017 and 2018, we discovered that although some couples are spending a very significant amount on getting married, the typical cost of a wedding in the UK is closer to £12,000 for […]
Read more Scams aimed at the Wedding Industry
December 2018 Scam – Attendee List: Brides the Show Exhibitors at London Olympia’s “Brides – The Show” are being targeted by the latest scam email, below. An email from “epartnergroup” promises an attendee list of 19,628 visitors to the show. This is a scam; this email has come from […]
Read more What brides REALLY want from a wedding fair
Having an insight into your target audience is key when it comes to any business, but particularly when to comes to attending wedding fairs or shows where you’ll have to appeal to a large number of couples in a short space of time. Guides for Brides writer and […]
Read more Running a wedding competition with Guides for Brides
For a quick-win marketing boost, a well-placed competition can be just what your wedding business needs. Here at Guides for Brides, we help our advertisers gain both exposure and sales leads with targeted, relevant competitions. Here’s what you need to know…
Read more How do the major Facebook changes affect your business?
Facebook is changing – again. After months of criticism, Mark Zuckerberg has announced that Facebook is significantly changing its algorithms. According to latest statements, Facebook users will start to see ‘a major change to their newsfeed’ and it’s going back to its roots, increasing social interaction between friends and […]
Read more A New Feature – Late Availability
Exciting news – we’ve got a new late availability section. Take a look at it by clicking here. Thousands of businesses are already using our calendar feature and they will automatically benefit from appearing in this additional section. If your not using the calendar feature yet, you’re missing […]
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