We recently caught up with Matt from Superrb Studio who designed the wonderful Tythe Barn website – the winner of TWIA’s Best Wedding Industry Website 2016. A huge achievement for both the venue and Superrb Studio. The Tythe Barn’s site is beautifully designed and is everything that a wedding website should be!
We wanted to find out more about how to create such an amazing piece of “web art”. Matt explained that before starting the project, he and his creative director had driven up the venue to meet the owners and discuss the vision for the site. Seeing the venue in person also enabled them to get a flavour for the place and the personal service that they provide – which was to be translated into the website. A lot of the success was due to Emma’s willingness to take advice, collaborate and work together as a team.
If you’re looking to re-design your website, then working with a web agency is a great idea. Having a visual and easy to use site is key in bringing in and retaining customers. Check our Matt’s top tips for working with a web agency:
Getting the brief right is key, so use whatever tools you find best to help the agency understand what you’re trying to achieve with the look and feel. This could be examples of other websites you like, a mood board of imagery, a Pinterest board, even paper samples.
Always try to put yourself in the shoes of the visitor/customer and plan the site around them. This means imagining the journey you’d like them to go on as they move through your website from page to page and try to think of any concerns or barriers they could encounter and how you can mitigate them.
Choose an agency that has been recommended by someone you trust, or who built a site that you really like, rather than one who emailed you out of the blue. If they’re good, they’ll be busy and won’t be sending you unsolicited emails!
Don’t screw them on price as they will resent working with you and won’t go that extra mile, which is often what makes the difference between a good website and a great website. At the end of the day it’s your shop window so worth investing in.
Don’t be afraid to challenge their ideas, but knowing when to back down and accept their advice is important.
Ignore ‘SEO companies’ offering free reports on your website as they are without exception con artists. If you genuinely are concerned about your search engine ranking then start by learning about it yourself here, then once you have a basic understanding you’ll be better equipped to find an agency to work with and not get scammed.
Use the free resources that are available to learn about digital marketing as more informed clients are better clients. You’ll have to fill out a quick form to get them, but here are some great resources to get you started!
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