Wedding photography is an incredibly competitive business. With 29 years experience as a photographer we talked to Stylish Wedding Photography to find out how they’ve succeeded in the wedding industry.
Q: What was your business idea?
A: To run a Wedding Photography business, offering unobtrusive, unposed, documentary/reportage images for the majority of the wedding day. While still offering to shoot a small amount of couple portraits and family group shots.
Q: Why did you want to do this?
A: After shooting fashion magazines for 20 years, I needed to make a change in direction to something where I could allow my creativity to flow more freely. Wedding Photography allows me to shoot exactly how I want to without a magazine editor telling me how they want me to shoot.
Q: What were you doing before?
A: Freelance Fashion & Beauty Photographer for magazines & newspapers.
Q: How long have you been in business?
A: 22 years as a professional photographer, 29 years in the industry as a whole (first 7 years spent assisting many fashion photographers of that time). 6 years shooting weddings.
Q: How long have you advertised with Guides for Brides?
A: I’ve been working with Guides for Brides since 2010 and over the years we’ve used all of their advertising options available from the printed guide to banners and the online directory.
Q: What has been your biggest lesson learnt?
A: To shoot in a more documentary unobtrusive style and allow myself to do what I do best – which is to create images from what I see rather than thinking I had to do something to create those images.
Q: What has been your biggest success?
A: Winning a Fearless Award and creating a successful business shooting 40 weddings a year.
Q: What would be your biggest tip to anyone looking to start a wedding business?
A: Get good at what you do, then learn how to market yourself. Simply being a good photographer will not get you success, you need to be able to get your name out there and show people what you do. If you do it well, you have a good presence in front of your potential clients and your prices are inline with what your potential clients want to pay, you’ll get plenty of work. If you overcharge, have poor marketing or simply aren’t very good – you’ll fail. Simple as that.
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