In an ideal world you should be using all forms of social media, but for most businesses this can prove too time consuming and also too expensive. In the wedding industry, the following social media channels are the most frequently used – Facebook, Twitter, Pinterest and Youtube
We would recommend an awareness of all of them, but focusing on just two so that you can perfect them. It is better to perfect two, than to have four channels which do not help your business! Here are some of the most common social media channels and who they are used by:
Twitter is an online social networking service that enables users to send and read short 140-character messages called “tweets”.
85% of B2B marketers use Twitter.
50% of B2B marketers view Twitter to be an effective social media channel.
Facebook is a social networking site that allows registered users to create profiles, upload photos and videos, as well as send messages and keep in touch with friends, family and colleagues.
77% of B2C users have acquired customers via Facebook.
Photos account for 93% of the most engaging posts on Facebook.
Pinterest is an online pinboard, where you can create mood boards with images.
69% of Pinterest users are women, so this is an excellent way to connect with brides.
70% of Pinterest users are there for shopping inspiration.
YouTube is a video sharing website and in every minute of every day, more than 35 hours of video content is uploaded to YouTube. This makes it perfect for visually creative businesses.
52% of consumers say that watching videos makes them more confident in the product or service that they are purchasing.
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