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Privacy Policy


Jennifer Brooks
Jennifer Brooks Updated:
11th of November 2022

Guides for Brides is fully committed to protecting and respecting your privacy. 

Guides for Brides is a limited company (Registered in England 13113893). We are registered with the Information Commissioner’s Office (Registration Z5112847) and are compliant with the General Data Protection Regulation 2018.

This policy, together with our terms of use and any other documents referred to herein, sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. We keep certain basic information when you visit our website and recognise the importance of keeping that information secure and letting you know what we will do with it as your privacy is very important to us. 

For the purpose of the General Data Protection Regulation 2018, the data controller is Guides for Brides of Larkhill Farm, Wantage, Oxfordshire, OX12 8PJ.

This policy only applies to this website. If you leave our site via a link or otherwise, you will be subject to the policy of that website provider.

Our appointed Data Protection Officer is Alison Hargreaves.

What data we collect.

The personal data we collect from you depends on your use of the system:

As a contact for a business advertised on Guides for Brides. we capture the following data:

  • Optional name, email address, alternative email address, phone and mobile numbers.
  • Notification preferences for critical and marketing messages.

In all cases we capture the following information:

  • Your Internet Protocol (IP) address, and details of which version of web browser you used
  • Information on how you use the site, using cookies and page tagging techniques

We use Google Analytics software to collect information about how you use Guides for Brides. This includes IP addresses. The data is anonymised before being used for analytics processing.

  • Google Analytics processes anonymised information about:
  • The pages you visit on Guides for Brides
  • How long you spend on each Guides for Brides page
  • How you got to the site
  • What you click on while you’re visiting the site

We do not store your personal information through Google Analytics (for example your name or address).

We will not identify you through analytics information, and we will not combine analytics information with other data sets in a way that would identify who you are.

We use software from Klaviyo to send newsletters and information to help improve the results you get from your advert, depending on your marketing preferences. 

If you have signed up for marketing messages the Klaviyo software uses cookies and page tagging techniques to assess your use of the site to better personalise these marketing messages.

Your name and email address along with the status of your adverts are stored with Klaviyo again to provide personalised marketing messages.

Why we need your data.

We collect this data for the following reasons: 

Registered Users

  • To provide secure access to our services, such as advert, wedding fair and account management.

Registered and Unregistered Business Contacts

  • To provide a website used to communicate information between potential customers and your business.
  • To contact you in relation to your business account
  • To provide marketing and sales services to your business.

We collect data for registered users in order to securely provide access to this service.

We collect information through Google Analytics to see how you use the site to ensure the site is meeting the needs of its users, to make improvements and in order to monitor use of the site to identify security threats.

Our legal basis for processing your data.

The legal basis for processing personal data in relation to site security is our legitimate interests, and the legitimate interests of our users, in ensuring the security and integrity of the Guides for Brides online wedding directory.

The legal basis for processing anonymised data for Google Analytics is your consent.

The legal basis for processing anonymised data for Klaviyo is your consent.

The legal basis for processing all other personal data is your businesses and contacts legitimate interests in order to provide the advertising and marketing services.

What we do with your data.

The data we collect is used to provide the advertising and marketing services.

Business contact details will be shared with couples visiting our site, these contact details can be managed in your account or by contacting your dedicated consultant.

Anonymous information will be collated for data analysis and statistics describing trends in weddings which we use to better tailor our services.

How long we keep your data.

A registered user can close their account at any time, at which point all personal information relating to their account will be deleted.

If your company is no longer in business all related contact details will be removed.

Children's privacy protection.

Our services are not designed for, or intentionally targeted at, children 13 years of age or younger. We do not intentionally collect or maintain data about anyone under the age of 13.

Where your data is processed and stored.

We design, build and run our systems to make sure that your data is as safe as possible at all stages, both while it’s processed and when it’s stored.

Your personal data is stored in the European Economic Area (EEA).

Your personal data used by the Klaviyo software may be transferred outside the EEA for processing.

Data collected by Google Analytics may be transferred outside the EEA for processing.

How we protect your data and keep it secure

We are committed to doing all that we can to keep your data secure. We have set up systems and processes to prevent unauthorised access or disclosure of your data.

Your rights

You have the right to request:

  • Information about how your personal data is processed
  • A copy of that personal data
  • That anything inaccurate in your personal data is corrected immediately

You can also:

  • Raise an objection about how your personal data is processed
  • Request that your personal data is erased if there is no longer a justification for it
  • Ask that the processing of your personal data is restricted in certain circumstances

If you have any of these requests, get in contact with our Privacy Team.

Contact us or make a complaint

Contact the Privacy Team if you:

  • Have a question about anything in this privacy notice
  • Think that your personal data has been misused or mishandled

Privacy Team

privacy@guidesforbrides.co.uk

You can also contact our Data Protection Officer (DPO):

Alison Hargreaves

alison@guidesforbrides.co.uk

You can also make a complaint to the Information Commissioner, who is an independent regulator.

Email: casework@ico.org.uk

Telephone: 0303 123 1113

Monday to Friday, 9am to 4:30pm

Information Commissioner's Office

Wycliffe House

Water Lane

Wilmslow

Cheshire, SK9 5AF

Changes to this policy

We may change this privacy policy. In that case, the ‘last updated’ date at the bottom of this page will also change. Any changes to this privacy policy will apply to you and your data immediately.

If these changes affect how your personal data is processed, we will take reasonable steps to let you know.

Last Updated 11th November 2022

Jennifer Brooks

About the author


Jennifer Brooks

A marketing expert, Jenny has the skills and knowledge to advise you about the best ways to elevate your business. With her advice, you will be reaching more prospective couples and achieving business success in no time.

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