Preparing to exhibit at a Wedding Show
For many businesses, attending a local Wedding Fair or a Regional/National event can be a really valuable way of meeting brides, grooms and other members of the bridal party. To ensure that you maximise your investment, here are some of our tips for exhibiting:
- If you are new to exhibiting or need some inspiration, why not plan to visit a show to have a look around and to see how your competitors promote themselves.
- Make a list of goals and objectives for the show. How many appointments do you want to book and how many sales do you want to generate?
- We recommend that you have public liability insurance in place before exhibiting. Whilst it is not a legal requirement, it is an essential form of insurance which will protect you if a third party suffers an injury or third party property damage is caused as a result of their business or personal activities. Click here to find out more from The Wedding Insurance Group.
- How does your stand look? Try setting it up at home or at the office before you exhibit to make sure that it gives a good impression of your product. Avoid too much marketing material, with too many different looks and messages!
- At any wedding show first impressions are key. Remember to look and be professional at all times. You and your staff are on display as well as your products or services.
- Your staff – if you are not able to attend, are your staff fully trained in your product and can they represent you as well as you can?
- If you have time, take the opportunity to network with other businesses at the show.
- The most important part of the show occurs after you’ve left. You should follow up with your prospective customers either by email, post or by telephone within a few days.
- Give the show a fair chance to work. Results may not be immediate, but relationships created are. Think long term as well as short term.