For many businesses, attending a local Wedding Fair or a Regional/National event can be a really valuable way of meeting brides, grooms and other members of the bridal party. To ensure that you maximise your investment, here are some of our tips for exhibiting:
If you are new to exhibiting or need some inspiration, why not plan to visit a show to have a look around and to see how your competitors promote themselves.
Make a list of goals and objectives for the show. How many appointments do you want to book and how many sales do you want to generate?
We recommend that you have public liability insurance in place before exhibiting. Whilst it is not a legal requirement, it is an essential form of insurance which will protect you if a third party suffers an injury or third party property damage is caused as a result of their business or personal activities. Click here to find out more from The Wedding Insurance Group.
How does your stand look? Try setting it up at home or at the office before you exhibit to make sure that it gives a good impression of your product. Avoid too much marketing material, with too many different looks and messages!
At any wedding show first impressions are key. Remember to look and be professional at all times. You and your staff are on display as well as your products or services.
Your staff – if you are not able to attend, are your staff fully trained in your product and can they represent you as well as you can?
If you have time, take the opportunity to network with other businesses at the show.
The most important part of the show occurs after you’ve left. You should follow up with your prospective customers either by email, post or by telephone within a few days.
Give the show a fair chance to work. Results may not be immediate, but relationships created are. Think long term as well as short term.
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