Venues’ and Couples’ Views on Postponement and Cancellation Policies
The results of our venues’ and couples’ views on postponements and cancellation policies have been published.
Purpose of the study
This study was carried out to enable venues to be able to benchmark themselves against others. This is particularly relevant to the small independent venues who have expressed that they want their policy to be fair but don’t know what the majority couples expect or what other venues are offering.
We wanted to highlight that media only reports on the two extremes, but this doesn’t reflect the policies of most venues.
The study looks at policies from around 541 venues as well as the experience and perceptions from 748 couples.
Our intention is to give you the information in its “raw” form and we have only added notes where it helps you understand the data. We will publish our conclusions, and why we feel this survey is key to consumer confidence, next week.
Watch our video which breaks down the information along with our interpretation of the data and see the slides in more detail below:
This data looks at the couples’ experience and could be compared with the one above for venues to see where the two vary.
The final column relates to a cap on price increases for postponing to 2022.
The final column relates to a cap on price increases for postponing to 2022
This data was taken from a venue survey at the beginning of April looking at the viability of opening with different sized weddings. The number of 30 was not considered to be a likely alternative at the time so the study looked at wedding sizes of 10, 20 and 50.
This data was taken from a venue survey at the beginning of April looking at the financial implications of Covid-safe capacity being based on a % of normal capacity. The pale blue line indicates the point at which venues can run at a profit.
This question was included in order to gather data for the CMA in shaping their policies and understanding the risk couples are currently exposed to. It highlights that more than half of all couples would be exposed to financial risk if the CMA’s guidance leads to venues being forced to close.
NOTE: Venues who answered yes to either option are eligible for the “Book with Confidence” badge on Guides for Brides.
Survey data set
This survey is based on 213 responses from 28/7/20 – 3/8/20 representing approximately 541 venues in the UK, primarily in England.
To get a wide data set it was set out to venues represented by Guides for Brides, Love My Dress, Occasion Queens and Hostology.
It was also shared on Facebook & Instagram by Guides for Brides, Plan to Propose, Wedding Venues, Wedding Discussion and Support and was posted on LinkedIn.
The additional data from 5/4/2020 was from a data set of 257 venues.
The data on couples is from 748 couples gathered 28/7/20 – 31/7/20.
For additional data from this survey or more information, please email email@example.com.
About the author
Written by: Alison Hargreaves
Alison founded Guides for Brides in 1995 and has been advising brides and businesses ever since. She has an unrivalled knowledge of the wedding industry and is part of an international network of wedding professionals and entrepreneurs. Alison frequently appears on podcasts and expert panels as well as judging various wedding awards.