Summer is a busy time for wedding professionals, with marketing and self promotion often low on the list of priorities. However, what if we told you that you can turn your busy period into bookings for 2018 – just by sending an email?
How do reviews make a difference?
90% of consumers read online reviews before visiting a business, and 92% of users will use a local business if it has at least a 4-star rating. It’s a tough stat to ignore; online reviews are becoming as important as personal recommendations, and it’s imperative that businesses get smarter in collecting them.
Guides for Brides recognises this need for online reviews, which is why we’re the top review platform for many wedding professionals
With over 27,000 online reviews, couples trust the Guides for Brides interface and use the site to make important decisions about which wedding businesses to contact and book. It’ll come as no surprise that star rating is the number one factor used by consumers when deciding whether to contact a business – which is why we display star rating on all oursearch results pages, giving businesses the perfect platform to stand out from their competitors.
When it comes to reviews, quantity is just as important as quality
Those who have 50 reviews or more can expect to see a 4.6% increase in conversion rates. Although word of mouth has, and always will be a valuable form of self promotion, over half of 18-34 year olds state that they trust online reviews more than the opinions of friends and family. It’s never been more important to encourage clients to post their praise online, as well as passing it on to family and friends.
Once you’ve gathered reviews, turn them into testimonials about your business and use them on all of your client-facing platforms. A testimonial about great customer service on your homepage instantly creates brand trust and encourages a potential client to find out more. A 5-star review in your email signature will have the same effect. You can even turn testimonials into eye-catching graphics, and create brand trust and awareness via your social media channels. Guides for Brides have created a review widget which can be embedded on your website to do exactly this. The widget displays your most recent review, while also encouraging clients to leave a new review. By adding this to your website, you’ll be using testimonials to increase sales and simultaneously collecting more reviews.
It’s as easy as sending an email
It goes without saying that the first step to increased revenue from reviews is providing outstanding customer service, but after that, it really can be as easy as sending one email. Great customer service means sending a personalised follow-up email after working with a couple, telling them how great they were to work with and thanking them for choosing you. Just one clear Call To Action in that email can be all that stands between you and more reviews. Express how important reviews are to you as a professional wedding business and how much it would mean to you if they would rate you online. Ensure that you include a link to your Guides for Brides listing, and watch the reviews (and your 2018 bookings) start rolling in.
Our client reviews have received over 68,000 pageviews in 2017 so far – was your business one of them? Sign into your business hub now to read your reviews.