In the wedding industry, being successful is all about standing out. Getting reviews from couples who have hired your services is extremely important. Reviews have a big impact on potential clients. When they read multiple 5-star glowing reviews, it builds trust and makes you a top choice for wedding couples
Why reviews are important:
- The quality of your reviews gives the “social proof” that you are good at what you do.
- The quantity of reviews demonstrates that you are a popular choice.
- Sharing your reviews on Google My Business and your social media will increase brand awareness.
- Statistics show that wedding businesses with 1 review typically double their enquiries, and 10 reviews can double them again, making reviews the single most important factor to brides and grooms.
Top review platform for many wedding professionals
At Guides for Brides we have over 62,000 online reviews, we have become the trusted choice for couples looking to find the best wedding businesses. We know that star ratings matter the most to consumers when making decisions. That's why we proudly display star ratings on all our search results pages, giving businesses the perfect platform to stand out from the rest.
How to get reviews
Genuine reviews from happy couples can significantly boost credibility and trust for your wedding marketing business. To collect these valuable reviews, send a thoughtful email encouraging customers to share their experiences through email surveys or dedicated review platforms. This approach can make a huge impact.
For the best of both worlds, Guides for Brides have developed a widget that allows you to display your third-party reviews on your website in place of testimonials. Download your widget now by logging in, selecting "Get more reviews" and copying your unique code to add to your site (particularly easy for Wordpress sites) or to send to your web designer. You can then relax and see the reviews come in.
Make the most of every review
Once a customer has left a review it is good practice to thank them online, that way they know you are grateful and future couples will know their effort in reviewing you will be appreciated too.
Sharing reviews on your social media shows the reviewer that you are grateful and ensures that even more customers see it. Add your own personal note to the post about why you enjoyed working with that bride or groom and include a link for customers to read it online.
Reviews left on Guides for Brides will automatically appear on your listing on Google My Business, adding Google trust to the review and a huge amount of additional exposure.
What happens if I disagree with a review?
If someone has left you a negative online review it can be hard not to take it personally. The best approach is to keep calm, politely reply online to invite them to contact you directly to resolve the concern. Taking the problem offline is crucial even if you disagree with them. Once the reviewer has discussed their feelings and concerns, apologise that the service wasn’t the exceptional standards you normally pride yourself on and agree on a solution together. They will usually be happy to delete the review but even if they don’t your future clients will see that you were quick to resolve their concern.
Who can leave me a review on my Guides for Brides listing?
It doesn’t have to be just brides, grooms, and their families; anyone that has used your service can review you.
It is fine for you to add reviews that couples have posted for you elsewhere or extracts from their letters or emails, as long as you have their permission and don’t edit their words. Use your own business email address for verification so that we know you added the review on behalf of a client.
To verify that all reviews are genuine we ask for a few simple details which aren’t shared online.
Read your reviews on a rainy day…
Every business owner has an occasional “rainy day”. The best possible way to motivate yourself is to spend a few minutes reading your reviews. Remind yourself why your business is so fantastic and what your couples love about you and you will feel ready to face anything!