Instagram users will know how effective the image-based social site has become for business over the years, introducing paid adverts, Instagram Stories and a wealth of analytics to help us put our businesses in front of our customers. But they haven’t stopped there! Say hello to the latest Instagram update – Instagram TV.
What is Instagram TV?
Instagram TV, also known as IGTV, is a brand new app created by Instagram and designed for watching longer, vertical videos.Unlike Instagram, videos on IGTV haven’t got a short recording limit on them. Each video uploaded can be up to one hour long and similar to actual TV, IGTV has different channels.
Where can I watch IGTV videos?
You can watch IGTV videos on the normal Instagram app by clicking on the icon in the top right-hand corner OR you can download the app directly to your mobile. On the app, videos start playing as soon as it’s opened which is great as you don’t need to search to get started. Or you can do both.
How can IGTV help my business?
IGTV makes it easier for businesses to get in front of their audiences and be discovered by new people. By being able to upload longer and permanent videos you’ll be able to build stronger connections with customers. IGTV will also include clickable links in the description of your videos (which normal Instagram posts don’t allow), making it easier for users to directly view your website.
Can anyone upload videos?
Yes. Anyone can create and upload a video to IGTV. However, the app is aimed at what Instagram calls ‘creators’, also known to us as ‘influencers’, for example, Kim Kardashian. Here at Guides for Brides, we believe all businesses to be creators and trendsetters across the globe, so the more of us that are using it the better!
How do I add an IGTV video?
Open the Instagram app and click on the TV icon on the right-hand side of the screen.
When IGTV opens, click on your profile picture in the middle of the page on the right-hand side.
Click the + sign.
Choose a vertical video you want to upload. These have to be already saved onto your phone.
Once the video has loaded press the next button.
Give the video a title, description and choose whether or not you want to make it visible on your facebook page.
Then press post.
Do you think IGTV will take off? Why not head over to Instagram and let us know what you think of the latest Instagram addition.
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