How well is your online advertising working for you?
The only way to know for sure is to track who is visiting your website. This doesn’t need to be costly and we would recommend that you use a tracking system such as Google Analytics. This is a great way to see where your website works and where it doesn’t, as well as what your consumers are looking at.
Google Analytics is a free service and very easy to set up and add to your website although like all means of tracking you do need to be able to add some code to your web site.