Why Virtual Tours & Videos Are Key To Your Venue Marketing Success
With so many weddings throughout 2021-22 and limited opportunities for showrounds, wedding venues are going to need to find a different way to secure bookings for 2023 onwards. One of the best ways to market your wedding venue and convert enquiries into bookings with minimal effort is to offer a virtual tour and other promotional videos.
With social media algorithms now prioritising video over any other content, there are so many reasons why investing in a video tour could be one of the smartest marketing moves you make this year.
An Amazing First Impression
Couples are looking for a venue that not only fits their needs, but one that makes a great first impression. A virtual tour and hiqh-quality promotional video allows them to see the venue set up for weddings and gives them an idea of what the “end product” will look like. A great first impression gives instant confidence in your venue’s professionalism, for every couple.
With 18 months of deferred weddings to fit in, there is less time available for your wedding coordinators and sales team to carry out showrounds or organise wedding fairs. Virtual tours offer couples the opportunity to see the venue before they visit, helping them to identify whether your setting is likely to fit their requirements. You’ll save time on showrounds and your conversion rate will dramatically increase.
Increase Your Market
In the past, more than 50% of couples researched and visited only the venues within a 30-mile radius. Video allows you to reach a much larger audience and distance becomes less relevant. Once they have seen your venue it’s so much easier for couples to justify travelling to visit, and book.
Looking After Your Couples
Many venues spend time on repeated visits from couples who have already booked, but want to show the venue to other family members ahead of the wedding day, or would like to refamiliarise themselves as their plans progress. A video tour gives them the convenience of doing this when and where they choose and without impacting on your staff or other bookings.
Tailoring To Your Couples’ Needs
Whether it’s ensuring all the FAQs are easily answered in the video, or providing documents such as bar prices or links to recommended suppliers within your virtual tour; you can ensure all your promotional material is tailored to the needs of your couples. Some venues offer several slightly different versions of the video, featuring the venue at different times of year or showing different layouts, function spaces and demonstrating how their venue would look for cultural weddings.
Choose a high-quality, professional team to produce your content
As a venue, you’ll already know that a video will save time and money, so you want to ensure that you work with the best filmmakers to get the most professional video.
Motion Real Estate Media specialise in interactive virtual tours, drone photography and videography. They specialise in promotional video production for businesses.
The Motion RE Media team can service venues across the UK, from a small wedding barn in Oxfordshire to grand castles in Northern Ireland.
Plus, as a certified Matterport provider, they can help you to enhance your online presence and visibility, and promote your wedding venue in a professional and interesting way. Helping you to not only look good to potential couples, but create high-quality leads for your business.
Get in touch with Motion RE Media today.