Do you sometimes feel overwhelmed by Social Media?
There are so many options – Facebook, Instagram, Pinterest, Twitter. Not to mention Google+ and LinkedIn. Not only that, but it’s an ever-changing landscape – new features, rule changes, news feed tweaks. It’s impossible to keep up.
And then there are all the so-called experts out there telling you how you MUST do ‘X’ selling you their latest book/e-course/workshop. It’s no wonder so many wedding businesses end up faffing about with social media rather than working to a clear strategy and action plan.
Work out your strategy – Social media doesn’t need to be a sales channel (and you don’t have to be super-active on it), but your customers may expect you to have some presence on it these days. If you understand what you want to achieve and work to a plan then your time will be spent much more effectively.
Social Media Faffing:
(Stop and think if you are doing any of these!)
– Posting randomly whenever you get a free moment
– Setting up profiles on every social network but hardly ever posting
– Auto-posting the same thing across each social platform
– Posting sales messages all the time
– Hitting the “Boost Post” button on Facebook when you feel like it rather than working out an advertising plan.
– Posting items that rarely receive any comments, shares or Likes
– Looking at your insights and stats but never doing anything about them (or worse – never looking at them at all).
– Not interacting with others, e.g. sharing, commenting and liking their posts
– Not measuring the time & money you spend on social media
– Not measuring the results you get from social media
Any of those sound familiar? If so, it’s time to stop faffing and think about what you want from social media – then put an action plan in place to achieve it.
Businesses which use social media effectively:
– Constantly test and measure what they do.
– Put their effort into the networks their target clients use and don’t try to be everywhere.
– Post regularly and consistently.
– Use social media to build relationships rather than to advertise.
– Share content their fans love.
– Measure how much (time or money) they invest in social media and understand the return they get.
Alison Wren is the editor of Wedding Business Success, a blog for wedding businesses and is Head Judge for the North of England Wedding Awards.