The increase of smartphones brought about the rise of the smart App, Instagram, and now with over 800 million active users a month, it’s no surprise that more and more brides are heading to this channel for wedding inspiration. Earlier this year we were extremely excited to announce that we’d reached the milestone of 25k followers and growing daily. Wanting to share this success with our clients, we’ve put together a blog on 6 top tips to Instagram success and the huge benefits it can bring to your business.
Choose a great username
Choosing a catchy, easily identifiable name is key. If you’re new to the platform and your brand name has already been taken you will need to get creative with your name. Try abbreviating some words, for example, if you’re London based, use LND. However, make sure your creativity is consistent across all social media platforms so your followers can find you easily.
Adapt it to your business
The beauty of Instagram is it works for any business type, whether you’re in catering, cars or even chair covers! Brides nowadays want to be able to see every possible aspect of their wedding so why not show it to them? Even if you think your product isn’t particularly photogenic, sharing personal stories and pictures involving the people behind the business and what goes into making you, well, you, is a great way of getting interaction whilst being unique, showing couples that you have a personality that they can get to know before they’ve even met you in person.
Stick with a theme
Making your page aesthetically pleasing is extremely important. Whether you want to go for a colour scheme or keep it minimal and neutral, it looks best if you stick to it. This consistency can help with attracting more followers and increasing your current user’s engagement. Entice people to hit that “follow” button!
Choose your posts wisely
Your followers are guaranteed to see your posts on their feeds so make sure each post is interesting, relevant and good quality. If you’re a wedding cake designer, for example, you want to be able to showcase your amazing work so make sure the quality of your images are spot on.
Build your followers
One of the easiest ways to build your following is through the magic of hashtags. By using hashtags it makes your content more discoverable and means users searching for that specific word can find you. Brand hashtags is one of the best ways to raise awareness for a campaign, for example, we’re using #gfbawards for our Customer Service Awards. We use hashtags at any event we host as it allows us to easily locate other posts uploaded using the same hashtag. It also allows our audience to easily connect with each other.
An Instagram story is a fun way of taking your followers ‘behind the scenes’. It allows you to post anything instantly and it is then visible for 24 hours only. If you’re looking to promote a short-term offer, stories are a great alternative to posts. Once you have over 10,000 followers you can add a link to your story so your users can interact and swipe up for more information. We’ve put together a short tutorial video on how to add an Instagram story.
Instagram is used by all ages, so whether you’re targeting millennials or an older generation, don’t miss out on the huge potential. Take a look at our Instagram profile for some inspiration: @guidesforbrides.
About the author
Written by: Alison Hargreaves
The ultimate wedding expert, Alison founded Guides for Brides in 1995 and has been advising brides and businesses ever since. She has an unrivalled knowledge of the wedding industry and is part of an international network of wedding professionals and entrepreneurs. Alison frequently appears on podcasts and expert panels as well as judging various wedding awards.