Twitter for business
How is Twitter used in the wedding industry?
Twitter is an information network which people use to see what’s happening in the wedding industry. Information can be shared instantly and you can connect with both your consumers and relevant businesses from around the world.
With over 300 million monthly active users and 500 million Tweets sent every day, it gives your business an opportunity to reach potential customers interested in what you have to offer.
80% of users on Twitter are accessing it via a mobile device, so there is a real opportunity for businesses to reach potential and existing customers no matter where they are or what they’re doing.
Tweets – this is a message posted on Twitter, consisting of just 140 characters or less. It can contain text, photos, links and videos. Remember though that whenever you include any of these things they will be counted as a link and automatically take up to 22 characters.
Replys – click reply to respond to someone else tweet. This is a great way to build relationships and also to get noticed.
Retweet – this is where you choose to take a Tweet from someone else and Tweet it to your own followers. You can do this directly with the Retweet button or you can use the Quote Tweet button to add your own message to the original Tweet.
Favourite – this is a great way of acknowledging or showing your appreciation for a Tweet. It can also be useful as a bookmarking tool if you want to find a Tweet again.
#hashtag – this is any word, or phrase without spaces, beginning with the # symbol. Hashtags can organize conversations and make it easier to find all content related to a certain topic. You can click on a hashtag to go directly to the search results for that term.
Mentions – when you want to bring a Tweet to another person’s attention include their @username in your message. You could use it to ask someone a question, to thank them or simply to highlight a piece of content. Again it is a great way to build relationships with other twitter users.
Business facts & figures:
- 51% of active Twitter users follow companies, brands or products on social networks.
- 70% of small businesses are on Twitter.
- Around 60% of Twitter users follow a brand to get customer service support.
- Only 19% of businesses tweet on the weekends.
- 85% of people say they feel more connected to the business after they follow them.
- Over 90% say they follow businesses on Twitter to get discounts and promos.
- 66% of user-generated tweets that mention brands come from mobile users.