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Cookie Policy

Cookies, Pixels & Similar Technologies

Technologies like cookies, pixel tags (“pixels”), device or other identifiers and local storage (collectively, “Cookies and similar technologies”) are used to deliver, secure, and understand products, services, and ads, on and off the our services.

We offer a range of products and features that involve the use of these technologies to reach you based on your activity on and off our services. As described in more detail below, we also use these technologies in other ways, like for security purposes, to deliver and enable products and services, as well as to understand and measure products, services and advertisements. Third parties that you interact with as you use our services may also use these technologies for a variety of purposes.

Check back here from time to time to get the latest information about these technologies and how they are used.

Your browser or device may offer settings related to these technologies. For more information about whether these settings are available, what they do, and how they work, visit your browser or device’s help material. We may not recognize or respond to browser or device signals around tracking, and some settings may interfere with your use of features we offer. Additionally, the settings offered by a browser or device often only apply to that particular browser or device.

What are some of these technologies?

Cookies are small files that are placed on your browser or device by the website or app you’re using or ad you’re viewing. Pixel tags (also called clear GIFs, web beacons, or pixels) are small blocks of code on a webpage or app that allow them to do things like read and place cookies and transmit information to us or our partners. The resulting connection can include information such as a device’s IP address, the time a person viewed the pixel, an identifier associated with the browser or device and the type of browser being used. Local storage is an industry-standard technology that allows a website or app to store and retrieve data on a person’s computer, mobile phone or other device. Some examples include device or HTML5 local storage and caching.

Why do we use cookies and similar technologies?

We use these technologies for a variety of reasons, such as allowing us to show you content and advertising that’s most relevant to you; improving our products and services; and helping to keep our services secure. While specific names of the Cookies and similar technologies that we use may change from time to time as we improve and update our services, they generally fall into the below categories of use:

Categories of use Examples
Authentication These technologies tell us when you’re logged in, so we can show you the appropriate experience and features.

For example, Cookies and similar technologies tell us when you are logged in to your account on our website so we can show you relevant and social information. We also use this information to understand how you use our Platform and other apps and services

Security and site integrity Security and site integrity

These help keep our services safe and secure. They support or enable security features and help us detect activity that violates our Terms and Conditions.

For example, they help protect your account from being accessed by anyone other than you.

Advertising, insights and measurement Things like Cookies and similar technologies (such as information about your device or a pixel on a website) are used to understand and deliver ads, make them more relevant to you, and analyze products and services and the use of those products and services.

For example, we use cookies so we, or our affiliates and partners, can serve you ads that may be interesting to you on our services. We may also use a cookie to learn whether someone who was served an ad on our services later makes a purchase on the advertiser’s site or installs the advertised app. Similarly, our partners may use a cookie or another similar technology to determine whether we’ve served an ad and how it performed or provide us with information about how you interact with them. We also may work with an advertiser or its marketing partners to serve you an ad on or off our services, such as after you’ve visited the advertiser’s site or app, or show you an ad based on the websites you visit or the apps you use – all across the Internet and mobile ecosystem.

We also may use Cookies to provide advertisers with insights about the people who see and interact with their ads, visit their websites, and use their apps.

Site features and services These provide functionality that help us deliver products and services.

For example, Cookies or similar technologies help us store preferences, know when you’ve seen or interacted with our services’ content.

Analytics and research These are used to understand, improve, and research products and services, including when you access our services or other websites and apps from a computer or mobile device.

For example, we may use Cookies or similar technologies (including information from your device) to understand how you are using social plugins to improve them. We may share information about this analysis with our partners.

How do we use cookies, local storage or similar technologies when you use a mobile device?

Many mobile devices act just like computers, such as smart phones that support full-featured browsers. For those devices, we and our partners use Cookies and similar technologies in ways that are similar to when you are accessing the web from a computer. Other devices use different technologies such as local storage on a device, Software Development Kits (SDKs) or Advanced Programming Interfaces (APIs) to facilitate the same types of processes we use Cookies for, as described above.

We may obtain or receive information about your use of your device, our apps, or other apps. As on the web, we also may use these technologies to store an identifier or other information on your device. We describe how we use these technologies and the information we received through their use above. For example, if we learn that you’re already using an app, when you click on a link in News Feed from that app, we can send you directly to that app. If you don’t have the app, we would instead send you to an app store so you could download the app.

How do we use cookies for security purposes?

We use tools like cookies to help keep our services safe, secure and easy to use. Cookies support or enable security features.

Besides helping to keep unauthorised people from logging into your account, we also use cookies to help make sure the people or machines that access our services don’t violate our policies. For example, certain information on our services is public and therefore can be accessed by anyone on the Internet. These cookies help us understanding the volume and frequency of requests so we can detect and stop people or machines from “scraping” information from our site.

When might we use cookies, device identifiers, local storage or similar technologies?

We may place or use these technologies when you interact with our services, our related companies, or with an advertiser or partner (whether or not you are logged in to the particular Service) using a browser or device that permits the placement or use of the relevant technology. For example, when you visit our site or use our app, we may place or read cookies or receive information from your devices. We may also place cookies through a pixel on an advertiser’s or partner’s site.

When might we read the cookies on your computer or device?

Web browsers send any cookies for a particular web domain (ex: guidesforbrides.co.uk) to the website each time a machine with those cookies accesses content served from that domain. This means that any guidesforbrides.co.uk cookies will be sent to Guides for Brides when any page is accessed at guidesforbrides.co.uk by that machine. It also means that these cookies are sent to Guides for Brides when someone accesses a third-party website or application that integrates or uses our services, like one of our widgets.

Sometimes we work with websites, apps and their partners so that we can place or read Guides for Brides cookies on your browsers or devices when you visit third-party services. This allows us to do things like read and reference cookies from more than one device or browser that you use, on and off of our services, so we can provide you services across all of your devices and improve and understand the products, ads and services we offer to you and others across the Internet.

How do third parties use cookies, pixel tags (“pixels”) and other similar technologies on our services?

We sometimes use service providers to help us provide certain products and services.

When you view, click or otherwise interact with an ad or app on or off Guides for Brides, our partners also use cookies, pixels or similar technologies (like local storage or information from your device), to help provide you with relevant services and ads. For example, a platform partner may use cookies, software developer kits (SDKs) or similar technologies to customize your experience while you’re using their app. Or, an advertising partner may use a cookie to decide whether they want us to show you one of their ads or to measure the performance of the ads you see. Our partners also may use these technologies to help share information with our services, like how you use their website or app.

We or users may integrate third party features like maps or videos to provide you with better services. The providers of those integrations may collect information when you view or use them, including information about you and your device or browser. They may do this using Cookies or similar technologies. To learn more about the information they collect or receive, review their privacy policies.

Do we use cookies if you don’t have an account or have logged out of your account?

We still use cookies if you don’t have an account or have logged out of your account. For example, if you have logged out of your account we use cookies to help:

  • Identify and disable the accounts of spammers
  • Provide extra security features like login notifications and login approvals
  • Enable us to deliver, select, evaluate, measure and understand the ads we serve on and off Guides for Brides (this includes ads served by or on behalf of our affiliates or partners)
  • Identify public computers so that we can discourage people from using Keep me logged in and putting their account at risk
  • Generate insights about the people who interact with our services and the websites of our advertisers and partners

We also set cookies if you don’t have a Guides for Brides account, but have visited guidesforbrides.co.uk, to help us protect our services and the people who use it from malicious activity. For example, these cookies help us detect and prevent denial-of-service attacks and the mass creation of fake accounts.

If you have cookies on your browser or device, we read that cookie when you visit a site with a social plugin.

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