I am surprised it has taken this long. I received an email today from a company following in the footsteps of Groupon with a discount wedding web site.
Participating businesses offer a minimum of a 25% discount to brides, and then pay the web site a further 25% commission on each deal.
Will it work? Never.
For an important event like a wedding couples choose their suppliers based on a large number of criteria, not on price alone. For the company to lose nearly 50% in the deal they are likely to cut corners in supplying their service. So, the couple has compromised on their choice of supplier AND is receiving sub-standard service.
It is bad news for wedding businesses too. Savvy brides will start browsing the net to see if they can book their chosen supplier cheaper by not booking direct. So, the couple that you met at a wedding fair and were ready to book you at full price will book you via “MyWeddingDeals” with a 25% discount, landing you with a bill for 25% commission just to double your misery.